How Meta’s “AI Info” Label Works on Instagram, Facebook, and Threads
Meta labels posts from “industry-shared signals” and self-disclosure. That explains both what triggers “AI info” and why lightly edited real photos kept getting it.
Platform labels
8 practical guides about platform labels.
Every major platform now shows some kind of AI label, and each one decides differently. Most read C2PA Content Credentials or IPTC metadata that the generator wrote into the file, several add or read invisible watermarks, and all of them take the poster’s own disclosure. Some labels can be switched off by the creator; others are locked the moment a signal is found.
The guides below document what each platform has actually published, what independent testing shows, and what is still unknown. Clearing metadata from an image you own is a routine edit, but it does not decide a platform’s label, and disclosure rules still apply. Start with the cross-platform overview or the IPTC Digital Source Type explainer.
How TikTok’s “AI-Generated” Label Works: C2PA, Watermarks, and Disclosure
TikTok labels AI content from three sources: your toggle, C2PA Content Credentials, and a watermark only TikTok can read. Here is how each one works.
How X’s “Made with AI” Label Actually Works
A post gets the label one of two ways: you add it, or X adds it at upload and locks it. Here is what is documented about each path, and what is still a black box.
IPTC Digital Source Type Explained: The AI Tag Inside Your Image
One XMP field decides whether a file says “created with generative AI,” “edited with generative AI,” or “captured by a camera.” Here is the vocabulary and who reads it.
What the “CR” Icon on LinkedIn Means: Content Credentials Explained
LinkedIn’s CR icon is not an AI label. It is a viewer for whatever the file’s signed Content Credentials declare, AI or camera, and it only appears when they survive.
YouTube’s AI Label Explained: Altered or Synthetic Content in 2026
YouTube asks you to disclose realistic AI content, then labels some videos itself. C2PA metadata and YouTube’s own AI tools make that label permanent.
How YouTube, Instagram, and TikTok Detect and Label AI Images
Platforms label AI content using provenance metadata, embedded watermarks, upload disclosures, and their own classifiers. Removing one signal is not the same as removing the label.
Why X May Add a “Made with AI” Label to an Image
An AI label can appear in the X composer when a file carries provenance information. Here is what that means and what it does not prove.